Sandy Eichel's core value is joy and she brings that to everything she does. Even in difficult financial conversations, Sandy makes financial planning fun (yes, even though you don’t think it can be, she will make it fun)! 

Sandy and her team create a safe environment where clients can express how they truly feel about their goals and their money. The result is to achieve personal and professional dreams by aligning actions with goals, vision and values.

Sandy is passionate about changing the financial services to be more inclusive for women, people of color and the LGBTQ community by speaking at financial services offices all over the country and by serving on the Northwestern Mutual Diversity and Inclusion Field Committee.

Sandy is an advocate for changing the world for the better and appeared in Brava Magazine as one of the areas Women to Watch. Her passions include serving on the Board of Directors of CASA (which works with abused and neglected children) and on OPEN (Out Professional and Executive Network). Her band, One Note and the Rhino, raises money for deserving nonprofits. Sandy is also on the board of MadREP (Madison Region Economic Partnership) and a member and speaker for Step Up: Equity Matters. In November 2017, Sandy was featured in The Wall Street Journal--click here to read the article.

Watch the interview below to learn more about Sandy's approach to and passion for financial planning within the LGBTQ community.

The Northwestern Mutual Difference

Backed by the strength of Northwestern Mutual, my team and I provide you with a balanced approach to achieving your goal of financial security, assuring that your intentions have been understood and your needs are being addressed. And when it comes to implementing solutions, the full capabilities of Northwestern Mutual are leveraged to provide you with exclusive access to a comprehensive variety of products and services.

Sandy Naomi Eichel

Financial Advisor

  • Office 608-836-3080
  • Office 608-425-0931

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